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Tennessee Technological University

 

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MKT 6930 - International Marketing
International markets, instruments, and global marketing strategies. This course will focus on the study of consumer behavior and buying cultures in all major regions of the world, and it relates this information to the creation of international marketing plans and strategies.
3.000 Credit hours
3.000 Lecture hours

Levels: Doctoral, Specialist in Education, Graduate, Undergraduate
Schedule Types: Lecture

Business Department

Course Attributes:
Business

Restrictions:
Must be enrolled in one of the following Levels:     
      Specialist in Education
      Graduate
      Doctoral
Must be enrolled in one of the following Colleges:     
      Business

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Release: 8.7.2.4