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| ATOU 4100 - Direct Mkt for AGR/HEC |
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Direct marketing shortens the marketing route and allows businesses to communicate with and deliver products directly to the consumer. This course will cover key elements of direct marketing in an agrulture and human ecology context, including retailing, merchandizing, social media marketing and serbices makreting. Open to both majors and non-majors.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Agriculture Department |
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