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Tennessee Technological University



Detailed Course Information


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EXPW 6740 - Sport Marketing & Promotions
By the end of the semester, the student should be able to: describe the marketing mix as it relates to sport; discuss branding in sport; analyze consumer behavior; evaluate market segmentation in sport; and, articulate product, price and sales in sport.
3.000 Credit hours
3.000 Lecture hours

Levels: Doctoral, Specialist in Education, Graduate, Undergraduate
Schedule Types: Lecture

Exer Sci,Phys Ed,and Wellness Department

May not be enrolled in one of the following Levels:     

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