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| EXPW 6740 - Sport Marketing & Promotions |
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By the end of the semester, the student should be able to: describe the marketing mix as it relates to sport; discuss branding in sport; analyze consumer behavior; evaluate market segmentation in sport; and, articulate product, price and sales in sport.
3.000 Credit hours 3.000 Lecture hours Levels: Doctoral, Specialist in Education, Graduate, Undergraduate Schedule Types: Lecture Exer Sci,Phys Ed,and Wellness Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate |
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