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| MKT 4100 - International Marketing |
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Prerequisite: MKT 3400. Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Economics/Finance/Marketing Department Course Attributes: Business Prerequisites: Prereq for MKT 4100 General Requirements: Course or Test: MKT 3400 Minimum Grade of D May not be taken concurrently. |
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