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MKT 6930 - International Marketing |
International markets, instruments, and global marketing strategies. This course will focus on the study of consumer behavior and buying cultures in all major regions of the world, and it relates this information to the creation of international marketing plans and strategies.
3.000 Credit hours 3.000 Lecture hours Levels: Doctoral, Specialist in Education, Graduate, Undergraduate Schedule Types: Lecture Business Department Course Attributes: Business Restrictions: Must be enrolled in one of the following Levels: Specialist in Education Graduate Doctoral Must be enrolled in one of the following Colleges: Business |
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