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| MKT 3430 - Advertising |
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Prerequisite: MKT 3400. Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Economics/Finance/Marketing Department Course Attributes: Business Prerequisites: Prereq for MKT 3430 General Requirements: Course or Test: MKT 3400 Minimum Grade of D May not be taken concurrently. |
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