Detailed Course Information |
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| MKT 4500 - Retail Marketing Mgmt |
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Prerequisite: MKT 3400. Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Economics/Finance/Marketing Department Course Attributes: Business Prerequisites: Prereq for MKT 4500 General Requirements: Course or Test: MKT 3400 Minimum Grade of D May not be taken concurrently. |
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